Smarties - It Isn’t Smart - Chasing, Humiliation, Inflation, Vore
Wow, what an abusive ad. But kinda exhilarating, eh? Hmm…
In this ad, a boy discovers Smarties exit to chase him through a hole in the sun. Wow. Then they chase him, removing him of his pants in the town square. Then he runs far away into the town’s outer orchards, where they drop a giant apple on him. It then explodes, sending him flying up, where a Smartie actually makes it into his mouth. One instantly bloats him from the belly down with air? not sure. He then pops and falls down with a whole mess of smarties into a field with (what is written to be a Smartie Dragon, but I think it’s a) a sentient Smarties venus flytrap plant. One rises from the ground in one gentle swoop, opens its mouth, lets the boy fall into the chocolate goop in its mouth. All the other flytraps in the field bounce down (in exaggerated sympathy?) with the landing of the boy, too. The flytrap’s mouth he’s in clamps down on him, grows a face, and contentedly swallows him.
Inside, the boy’s chase continues, and he barely escapes, I suppose.
Def one I might want a full copy of. Alts:
http://www.youtube.com/watch?v=Dyu7oAC6mdQ&t=86 (Should auto-start at 1:26 )
Here’s some advertising info:
All seem to speak the following:
Client: Nestle’s Rowntree’s Smarties
Narration: ‘If Donald’s smart, where’s his troosers? Is it smart to take an underneath tumble as an apple crumble? Are you smart enough to know whether a balloon withers or goes pop?’.
JWT Creative Director: Jaspar Shelbourne
JWT Writer: Mike Moran
Art Director: Dawn Heuston
Animation Company: Aardman Animations
(Original smarties animation campaign by: Robinson Lambie-Nairn, a computer graphics group)
About November 1995